Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]
Tag: PR
5 Qualities of the Best PR Interns
Why Cats Need Better PR
Cats are the most popular pet worldwide, outnumbering dogs three to one, ambulance yet dogs are given the label of man’s best friend. How did this happen? I know from my own experience of being owned by several cats over the years, that they do have some characteristics that well, could use a good public relations […]
5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them a much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present, shop 5 Qualities of a Good PR Client. […]
How to Handle PR Nightmarish Clients
Every agency’s got one—the nightmare client. And if you don’t have him now, trust me, you will experience this at some time in your agency life. If you work in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, I have fired clients […]
The Use of the Telephone in Public Relations
Remember when Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented. I imagine writing the press release announcing the new product introduction–it would […]
5 Ways to Ace a PR Presentation
OK, cure so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]
PR Calendar for the Toy Industry
How to Generate PR During your Crowdfunding Campaign
When you read the Kickstarter stats it can be depressing: the rate of success is only 38.13%–that means that 61.87% fail. Why? With 228, sick 894 launched projects in the past 12 months it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind […]
Tips for PR Pros on Pitching Journalists Via Social Media
Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a list […]