Category: tips

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]

Interview Tips for a Job in Public Relations

Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]

A Big Idea Can Come From An Odd Place

The pressure is on. The client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best […]

Know When to Go—Exiting a PR Firm

There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed.  There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, the […]

Marketing + Public Relations Newspeak

It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty simple gal, so when I come across a new word I immediately Google it.  And […]

What Makes a Good PR Intern

I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities, but often it is their native ability. Last year, I attended a […]

5 PR Tips for Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with beer […]

5 Key Skills for PR Professionals

“Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations. In order to succeed in the public […]

7 Tips for Writing a Strong Press Release

Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]

6 PR Tips That Help Build a Brand

Building your brand and maintaining its presence is a full-time job.  Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency.  Here are 6 PR Tips That Help Build a Brand: Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]