Tag: PR

6 Tips: How to Prepare for a PR Crisis

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

Public Relations Agency Alphabet Soup

They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]

Five PR Leadership Skills I Learned From My Cat

  I’ve been living with cats for most of my adult life and let me tell you, they are the consummate leaders of the house and sometimes of my life.  The first year that Jonny, my current 14-year-old cat, lived with me I hardly knew he existed. He hid from me, played hard-to-get, and really, […]

Defining PR for My Family

I got my first job in public relations after I married and moved to New York City.  After settling in, my parents invited my husband and I back to Philadelphia for a weekend trip.  Over dinner my proud parents queried, “What exactly is public relations?” something that I learned would become an ongoing query throughout […]

5 Key Skills for PR Professionals

  “Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations.   In order to succeed in the […]

5 PR Agency Fails to Avoid

  Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship.   If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail.  But if this is your first time at bat, […]

A Big Idea Can Come From Odd Places

So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most unremarkable places. Sometimes I find that if I leave the tumult of the office behind, and remove […]

Reading a PR Client’s Mind

How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]

How to Handle Nightmarish PR Clients

  Every agency has one—the nightmare client.  And if you don’t have them now, trust me, ambulance you will experience this at some point in your agency life.  If you have worked in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

  Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]