Tag: PR

7 Tips for PR Pros: How to Write a Strong Press Release

Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your press […]

Twitter Can Cause a PR Headache

My mother always told me “Don’t write something that you wouldn’t want on the front page of the New York Times.” It was true then and it still holds up today. In this age of social media, everyone has to think before they post, because what is said today could become viral tomorrow. The newest […]

Public Relations Nightmares

Sea World learned the lesson the hard way when it implemented a #AskSeaWorld Twitter campaign in an effort to rehabilitate its image following controversy from the 2013 release of Blackfish, the documentary that focuses on the captivity of Tilikum, an orca involved in the deaths of three individuals, and the consequences of keeping orcas in […]

7 Questions to Ask Before Choosing a Public Relations Agency

how-to / public relations / tips
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A successful PR campaign can help to grow your business and gain awareness of your company. When considering a PR agency to hire, ask there are a few questions you want to ask to make sure they are a fit for you. Here is a list of 7 questions that you should ask before choosing […]