Tag: Public relations agency

5 PR Secrets I Learned From my Dog

Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]

5 Qualities of the Best PR Interns

I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities,but often it is their native ability. Recently I had attended a […]

5 Qualities of a Good PR Client

A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them a much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present, shop 5 Qualities of a Good PR Client. […]

How to Handle PR Nightmarish Clients

Every agency’s got one—the nightmare client. And if you don’t have him now, trust me, you will experience this at some time in your agency life. If you work in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, I have fired clients […]

The Use of the Telephone in Public Relations

Remember when Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented. I imagine writing the press release announcing the new product introduction–it would […]

how-to / public relations / tips
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As a public relations agency, ed we have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the unnatural deadlines applied to us by the media is often a difficult and trying task. Nothing is worse than when a toy company comes to us […]

Public Relations Nightmares

Sea World learned the lesson the hard way when it implemented a #AskSeaWorld Twitter campaign in an effort to rehabilitate its image following controversy from the 2013 release of Blackfish, the documentary that focuses on the captivity of Tilikum, an orca involved in the deaths of three individuals, and the consequences of keeping orcas in […]