Tag: Public relations agency

7 Tips: How to Write a Strong Press Release

Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]

14 Things to Keep in Your Desk at a PR Agency

  So there I was,  on my way to my public relations agency when suddenly the heavens opened up to a torrential rainstorm the likes of which is seldom seen in the Big Apple. And of course, your intrepid public relations executive was without her trusty umbrella.  Caught defenseless, there was little I could do […]

The Value of PR in a New Product/Service Launch

If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. This proverbial: a horse won’t drink the water unless you take him […]

How to Handle Nightmarish PR Clients

  Every agency has one—the nightmare client.  And if you don’t have them now, trust me, ambulance you will experience this at some point in your agency life.  If you have worked in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, […]

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire,   here are nine questions you should ask an agency to make sure they are the right fit for you. Have you worked on campaigns in my industry? You will get the most […]

5 Qualities of a Good PR Client

A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible.  And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]

Tips for the Replacement PR Intern

By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row,  including the replacement intern. Picking out the “new you” is not easy,  especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]

Why PR Interns Should be Paid

As owner of a New York-based public relations agency who has been working with college-age interns forever,  I wanted to go on record saying that it is time that the rest of you realize that they are not slaves,  nor indentured servitude.   If they are providing a valuable service, well, then they should be compensated for […]

What is PR?: 7 Public Relations Definitions

For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations they went about telling all of […]

Blame It on El Niño: When Good PR Goes Bad

After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]