They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]
Tag: TJ Sacks & Associates
Tips for the Replacement PR Intern
By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row, including the replacement intern. Picking out the “new you” is not easy, especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]
Tips for When You Interview at a PR Firm
OK, story so you got yourself that interview with a public relations agency. Now what do you do? 1. Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop […]
Blame It on El Niño: When Good PR Goes Bad
After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]
Free Book Offer From Amazon Kindle: November 23—24th
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty,” available free as an ebook on Amazon Kindle November 23—24th. After that, the book […]
New York PR Exec Launches Debut Non-Fiction Book
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has self-published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty, ” available as an ebook on Amazon Kindle. The last thing that I […]
8 Skills They Don’t Teach You as a PR Major
You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]
Where Do PR Big Ideas Come From?
So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most remarkably unremarkable places. Sometimes I find that if I leave the tumult of the office behind and […]