Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product. But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also […]
Tag: Public Relations
Why PR Interns Should be Paid
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude. If they are providing a valuable service, well, then they should be […]
9 Questions to Ask Before Hiring a PR Agency
Public Relations Agency Alphabet Soup
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]
Five PR Leadership Skills I Learned From My Cat
Defining PR for My Family
I got my first job in public relations after I married and moved to New York City. After settling in, my parents invited my husband and I back to Philadelphia for a weekend trip. Over dinner my proud parents queried, “What exactly is public relations?” something that I learned would become an ongoing query throughout […]
5 Key Skills for PR Professionals
“Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations. In order to succeed in the […]
5 PR Agency Fails to Avoid
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, […]
Tips to Make Your Corporate Blog Standout
It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward. But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while […]
Skills They Don’t Teach You as a Public Relations Major
You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without the skills you need to succeed, take the time to learn […]