A crisis can happen at any moment. Most often, it happens when you are least prepared. And when it does happen, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing […]
Tag: Public Relations
A Big Idea Can Come From Odd Places
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]
5 PR Skills My Cat Taught Me
5 PR Tips My Dog Taught Me
Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair, raided my walk-in closet, and brought out and destroyed all my stored paper products. After the […]
6 Ways PR Helps Drive Sales
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort. It is often referred to in the marketing industry as “earned media.” Nielsen’s 2015 […]
6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency. Here are 6 PR tips that help build a brand: Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public […]
What My Mother Told Me Relates to Your PR Image
Using a Telephone in Public Relations
Remember when Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented. I imagine writing the press release announcing the new product introduction–it would go something like […]
7 Tips: How to Write a Strong Press Release
Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]