Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency.
Here are 6 PR tips that help build a brand:
- Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public relations program. For developing credibility and garnering brand awareness, a PR campaign can hone messages, build brands, develop prospects and avert crises. Talk to a public relations agency and learn what it has to offer. Your brand will thank you…so will your bottom line.
- Social media outreach. Be careful not to discount millennials. Like it or not, they are the newest and most passionate group to jump onto the social media bandwagon. You can’t be late to dinner for this one. Your public relations agency can easily develop and maintain your social media pages, but so can your internal marketing department. Bottom line is, make sure someone is minding the store.
- Blogging. Again, a good public relations agency can assist you in the development of your company blog. You should spend some time figuring out your point-of-view. This will make it easier for you, your PR agency, or your marketing department to feel comfortable writing in your style and voice.
- Research. Before any outside agent can assist you with your branding, you better do your own initial research into your marketplace. Who are your competitors? Pricing? Potential controversy, such as ingredients, pricing, sourcing? Know your audience and know it well. Consumers can be a fickle bunch.
- Reputation management. In the current climate, reputation matters more than some appreciate. Protecting, as well as enhancing, your reputation is important for your bottom line. Strong sales can be the result of strong leadership and an innovative sales department. But, it can also be the result of a strong reputation. Make sure you take the time to not only create your reputation, but to learn to protect it. One bad online review that goes unanswered can lead to a potential viral disaster and an end consumer confidence.
- Promotion. There is a fine line between enticing promotion and bombarding your customers with unwanted emails and promotional materials. Balance and timing is everything. Choose your targets and messages carefully. Realize that a well positioned promotional pieces or event, selectively placed and strategically developed, will do a lot for your brand sales and growth.