Remember when Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented. I imagine writing the press release announcing the new product introduction–it would go something like this:
New York, NY– Today, XYZ company announced the introduction of the telephone, a new technological advance in one-on-one personal communications whereby people can actually hear their party’s voice live, in real-time. This new, instantaneous communication device can take the place of email and text messages thereby virtually eliminating those nasty auto-correct messages.
“All you have to do is dial someone’s personal number and whoa la, a live voice answers the line,” announced Mike Jones, CEO of XYZ company. “In the past, communication were sorely lacking that personal touch–that immediate interaction. Now, with the telephone, consumers can realize the satisfaction of knowing that what they are saying is not miscommunicated, which often occurs with email messages.”
“In the past, consumers had to use emojis on emails to ‘soften’ their conversation and make sure that the recipients of these electronic messages were not “offended” or” put off” by the words. Now, with voice-to-voice communications, consumers can actually listen to and understand the emotions behind the spoken word,” noted Mr. Jones.
As for using the telephone in public relations–try it! It works wonders when you are trying to establish initial rapport with a potential client, a current client or a journalist. No more guessing as to the emotion behind the message. No more challenges trying to decipher auto-corrected messages. The invisible wall and distance that occurs from texts and emails can be shattered with a simple, “Hello Tom, this is Temi.”
Finally, a new technological advance that puts the conversation in real-time.