A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you.
Tag: Public relations agency
What is Public Relations? 7 PR Definitions
For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations they went about telling all of […]
6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency. Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]
Interview Tips for a Job in Public Relations
Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]
5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Public Relations Agency Alphabet Soup
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]
Tips to Make Your Corporate Blog Standout
It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward. But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while […]
Skills They Don’t Teach You as a Public Relations Major
You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without the skills you need to succeed, take the time to learn […]
How to Prepare for a Crisis
A crisis can happen at any moment. Most often, it happens when you are least prepared. And when it does happen, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing […]
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]