Every agency has one—the nightmare client. And if you don’t have them now, trust me, ambulance you will experience this at some point in your agency life. If you have worked in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, […]
Tag: PR
Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]
6 Tips: How to Prepare for a PR Crisis
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct,your employee is accused of harassment, your product has a […]
How to Explain PR to Your Father
Public Relations Agency ABCs
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development C= Cause-Related […]
Tips for the Replacement PR Intern
By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row, including the replacement intern. Picking out the “new you” is not easy, especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]
Why PR Interns Should be Paid
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor indentured servitude. If they are providing a valuable service, well, then they should be compensated for […]
What is PR?: 7 Public Relations Definitions
For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations they went about telling all of […]
Tips for When You Interview at a PR Firm
OK, story so you got yourself that interview with a public relations agency. Now what do you do? 1. Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop […]
Blame It on El Niño: When Good PR Goes Bad
After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]