Tag: PR Agency

How to Read a PR Client’s Mind

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary niceties, […]

5 PR Tips to Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass. Whether it’s partying at a frat house with beer […]

All I Really Need to Know About PR I Learned in Kindergarten

First published in 1988, medical Robert Fulgham’s book, All I Need to Know I Learned in Kindergarten, rose to the ranks of a bestseller. But his rules from 27 years ago can easily be applied to today’s public relations industry with just a little jiggering. Here’s how just five of his rules can be applied […]

5 PR Secrets I Learned From my Dog

Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]

5 Qualities of the Best PR Interns

I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities,but often it is their native ability. Recently I had attended a […]

5 Ways to Ace a PR Presentation

OK, cure so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]

how-to / public relations / tips
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As a public relations agency, ed we have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the unnatural deadlines applied to us by the media is often a difficult and trying task. Nothing is worse than when a toy company comes to us […]

How to Generate PR During your Crowdfunding Campaign

When you read the Kickstarter stats it can be depressing: the rate of success is only 38.13%–that means that 61.87% fail. Why? With 228, sick 894 launched projects in the past 12 months it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind […]

Tips for PR Pros on Pitching Journalists Via Social Media

Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a list […]

7 Tips for PR Pros: How to Write a Strong Press Release

Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your press […]