Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results.
I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass. Whether it’s partying at a frat house with beer bottle in hand or romping topless at a summer share, posting these shots on your social networks can lead to job declines and worse. The best protection is not to post ‘em. Next best is to become proficient at creating your own content and optimized profiles, to push offending content down to that proverbial third page in Google search results. Here are helpful PR tips to managing your online reputation:
- Search yourself. Do a Google search on yourself including Google Images. Heavens forbid you see that photo of you holding that beer bottle, or worse. If you do, then you know you have your work cut out for you.
- Keep private things private. Put privacy settings on all content you want to share only with a select group of friends and family. Remember that social networks are always changing their privacy settings and friends and family can easily forward embarrassing photo without your consent.
- Buy your domain name. Yup, for a few bucks you too can have your own website. You don’t have to be a famous author like stephenking.com in order to get your own personal domain name. This is the place to start building your personal reputation: Place your bio, photos, blog posts, articles from sources you respect.
- Join social networks. Here’s where you get the opportunity to tout yourself and your accomplishments. Post your personal information on sites like Facebook LinkedIn, Twitter and even Google+. And if you’ve got some good graphic illustrations try posting on YouTube, Tumblr and Pinterest. Then, if you want to be more active, try joining groups at sites like LinkedIn and posting new content.
- Optimize your social presence. Fill out your information as completely as possibly including, of course, your URL and all social network links. Most websites give you the option of linking to other social media sites—do this—it will make your online presence stronger.