Here’s a great “geek joke”: Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful with what they post on social media because it may come back to bite them in the ass. Whether it’s partying at a frat house with a beer […]
Category: tips
A Big Idea Can Come From Odd Places
6 Tips: How to Interview for a Public Relations Agency
So,you got yourself that interview with a public relations agency. Here are some tips on how to prepare for your interview: Review their website. I can’t stress enough the importance of being familiar with the agency, its philosophy, client categories, client list, and work samples. This information will help you discern whether this is the place for […]
5 PR Skills My Cat Taught Me
5 PR Tips My Dog Taught Me
Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair, raided my walk-in closet, and brought out and destroyed all my stored paper products. After the […]
6 Ways PR Helps Drive Sales
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort. It is often referred to in the marketing industry as “earned media.” Nielsen’s 2015 […]
6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency. Here are 6 PR tips that help build a brand: Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public […]