Category: tips

5 Tips to Manage Your Online Reputation

Here’s a great “geek joke”: Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful with what they post on social media because it may come back to bite them in the ass. Whether it’s partying at a frat house with a beer […]

A Big Idea Can Come From Odd Places

So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most unremarkable places. Sometimes I find that if I leave the tumult of the office behind, and remove […]

6 Tips: How to Interview for a Public Relations Agency

So,you got yourself that interview with a public relations agency. Here are some tips on how to prepare for your interview: Review their website. I can’t stress enough the importance of being familiar with the agency, its philosophy,  client categories, client list, and work samples. This information will help you discern whether this is the place for […]

5 PR Skills My Cat Taught Me

I’ve been living with cats for most of my adult life and let me tell you, they are the leaders of the house and sometimes of my life. The first year that Johnny, my current 13-year-old cat, lived with me, I hardly knew he existed. He hid from me, played hard-to-get, and, quite frankly, I […]

5 PR Tips My Dog Taught Me

Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back.  He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair, raided my walk-in closet, and brought out and destroyed all my stored paper products. After the […]

6 Ways PR Helps Drive Sales

A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort. It is often referred to in the marketing industry as “earned media.” Nielsen’s 2015 […]

6 PR Tips That Help Build a Brand

Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency. Here are 6 PR tips that help build a brand: Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public […]

PR Calendar for the Toy Industry

As a public relations agency, ed we have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the unnatural deadlines applied to us by the media is often a difficult and trying task. Nothing is worse than when a toy company comes to us […]

7 Questions to Ask Before Choosing a Public Relations Agency

A successful PR campaign can help to grow your business and gain awareness of your company. When considering a PR agency to hire, ask there are a few questions you want to ask to make sure they are a fit for you. Here is a list of 7 questions that you should ask before choosing […]