Category: tips

6 PR Tips That Help Build a Brand

Building your brand and maintaining its presence is a full-time job.  Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency.  Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]

5 Qualities of a Good PR Client

A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible.  And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

5 Ways to Ace a PR Presentation

OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s […]

9 PR Best Practices for Corporate Blogging

Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product.  But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also […]

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. 1. Have you worked on campaigns in my industry? You will get the most out […]

Nobody Calls Anymore

I just had a meeting with a potential new client from China.  It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTIme or email.” He queried. “What about WhatsAp?” And right there, in my Park Avenue office conference room […]

Tips to Make Your Corporate Blog Standout

It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward.  But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while […]

Skills They Don’t Teach You as a Public Relations Major

You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without the skills you need to succeed, take the time to learn […]

How to Prepare for a Crisis

A crisis can happen at any moment. Most often, it happens when you are least prepared.  And when it does happen, there is no such thing as a small crisis.  In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing […]