Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency. Here are 6 PR tips that help build a brand: Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public […]
Category: public relations
7 Tips: How to Write a Strong Press Release
Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]
New York PR Exec Launches Debut Non-Fiction Book
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has self-published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty, ” available as an ebook on Amazon Kindle. The last thing that I […]