It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward. But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while […]
Category: public relations
Skills They Don’t Teach You as a Public Relations Major
You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without the skills you need to succeed, take the time to learn […]
How to Prepare for a Crisis
A crisis can happen at any moment. Most often, it happens when you are least prepared. And when it does happen, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing […]
7 Ways to Define Public Relations
For an industry that does so much to help define its clients and industry, it is an unfortunate turn of events that public relations has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations, they went around telling everyone that their daughter made it […]
A Big Idea Can Come From Odd Places
6 Tips: How to Interview for a Public Relations Agency
So,you got yourself that interview with a public relations agency. Here are some tips on how to prepare for your interview: Review their website. I can’t stress enough the importance of being familiar with the agency, its philosophy, client categories, client list, and work samples. This information will help you discern whether this is the place for […]
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]
5 PR Skills My Cat Taught Me
5 PR Tips My Dog Taught Me
Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair, raided my walk-in closet, and brought out and destroyed all my stored paper products. After the […]
6 Ways PR Helps Drive Sales
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort. It is often referred to in the marketing industry as “earned media.” Nielsen’s 2015 […]