A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. 1. Have you worked on campaigns in my industry? You will get the most out […]
How to Prepare for a PR Crisis
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]
5 PR Secrets I Learned From my Dog
Two years ago, I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]
5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Interview Tips for a Job in Public Relations
Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]
The Value of PR in a New Product/Service Launch
If you are one of the lucky ones to have invented a new product, or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. The proverbial horse won’t drink the water unless you take him to it, so […]
A Big Idea Can Come from an Odd Place
How to Protect Your PR Image
Nobody Calls Anymore: Tips for Effective Communications
A few months ago, I had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTime or email.” He queried. “What about WhatsApp?” And right there, in my Park Avenue […]
Do Your Parents Understand Public Relations?
Do you parents know what you do for a living in the PR field? So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey […]