OK, cure so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]
PR Agencies: Theater of the Absurd
Waiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot. In my capacity as president of a New York-based public relations agency I often feel as though I am waiting for Godot: • When I am […]
When to Fire Your Public Relations Agency
A good public relations agency brings a lot to the table. It can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]
PR Calendar for the Toy Industry
How to Generate PR During your Crowdfunding Campaign
When you read the Kickstarter stats it can be depressing: the rate of success is only 38.13%–that means that 61.87% fail. Why? With 228, sick 894 launched projects in the past 12 months it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind […]
Tips for PR Pros on Pitching Journalists Via Social Media
Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a list […]
7 Tips for PR Pros: How to Write a Strong Press Release
Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your press […]
Twitter Can Cause a PR Headache
Public Relations Nightmares
Sea World learned the lesson the hard way when it implemented a #AskSeaWorld Twitter campaign in an effort to rehabilitate its image following controversy from the 2013 release of Blackfish, the documentary that focuses on the captivity of Tilikum, an orca involved in the deaths of three individuals, and the consequences of keeping orcas in […]