Tag: tj sacks

Tips for When You Interview at a PR Firm

OK, story so you got yourself that interview with a public relations agency. Now what do you do? 1. Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop […]

Blame It on El Niño: When Good PR Goes Bad

After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]

Free Book Offer From Amazon Kindle: November 23—24th

THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty,” available free as an ebook on Amazon Kindle November 23—24th. After that, the book […]

New York PR Exec Launches Debut Non-Fiction Book

THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has self-published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty, ” available as an ebook on Amazon Kindle. The last thing that I […]

Where Do PR Big Ideas Come From?

So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most remarkably unremarkable places. Sometimes I find that if I leave the tumult of the office behind and […]

Marketing + Public Relations Newspeak

It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty curious gal, try so when I come across a new word I immediately Google it. […]

Five PR Leadership Skills I Learned From My Cat

I’ve been living with cats for most of my adult life and let me tell you, they are the consummate leaders of the house and sometimes of my life. The first year that Jonny, my current 12-year-old cat, lived with me I hardly knew he existed. He hid from me, played hard-to-get, and really, quite […]

How to Read a PR Client’s Mind

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary niceties, […]

5 PR Tips to Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass. Whether it’s partying at a frat house with beer […]

All I Really Need to Know About PR I Learned in Kindergarten

First published in 1988, medical Robert Fulgham’s book, All I Need to Know I Learned in Kindergarten, rose to the ranks of a bestseller. But his rules from 27 years ago can easily be applied to today’s public relations industry with just a little jiggering. Here’s how just five of his rules can be applied […]