A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Tag: New York Public Relations
Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]
6 Tips: How to Prepare for a PR Crisis
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct,your employee is accused of harassment, your product has a […]
Tips for the Replacement PR Intern
By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row, including the replacement intern. Picking out the “new you” is not easy, especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]
Why PR Interns Should be Paid
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor indentured servitude. If they are providing a valuable service, well, then they should be compensated for […]
Free Book Offer From Amazon Kindle: November 23—24th
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty,” available free as an ebook on Amazon Kindle November 23—24th. After that, the book […]
New York PR Exec Launches Debut Non-Fiction Book
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has self-published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty, ” available as an ebook on Amazon Kindle. The last thing that I […]