Tag: New York Public Relations

9 Questions to Ask Before Hiring PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. 1. Have you worked on campaigns in my industry? You will get the most out […]

How to Prepare for a PR Crisis

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

A Big Idea Can Come from an Odd Place

The pressure is on. The client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best […]

How to Protect Your PR Image

I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were. Today, with the advent of the internet, it seems that everyone is obsessed […]

Nobody Calls Anymore: Tips for Effective Communications

A few months ago, I had a meeting with a potential new client from China.  It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTime or email.” He queried. “What about WhatsApp?” And right there, in my Park Avenue […]

Do Your Parents Understand Public Relations?

Do you parents know what you do for a living in the PR field? So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?”  If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey […]

What Makes a Good PR Intern

I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities, but often it is their native ability. Last year, I attended a […]

5 Ways to Ace a PR Presentation

OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s […]

6 Ways PR Helps Drive Sales

A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]

Why PR Interns Should be Paid

As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude. If they are providing a valuable service, well, then they should be […]