Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency. Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]
There comes a time in every public relations staffer’s career when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. 1. Stay for a year. Unless the job is excruciating, […]
Waiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot. In my capacity as president of a New York-based public relations agency I often feel as though I am waiting for Godot: • When I am […]
A good public relations agency brings a lot to the table. It can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]
When you read the Kickstarter stats it can be depressing: the rate of success is only 38.13%–that means that 61.87% fail. Why? With 228, sick 894 launched projects in the past 12 months it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind […]
Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a list […]
Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your press […]