First published in 1988, medical Robert Fulgham’s book, All I Need to Know I Learned in Kindergarten, rose to the ranks of a bestseller. But his rules from 27 years ago can easily be applied to today’s public relations industry with just a little jiggering. Here’s how just five of his rules can be applied […]
Year: 2015
5 PR Secrets I Learned From my Dog
5 Qualities of the Best PR Interns
Why Cats Need Better PR
Cats are the most popular pet worldwide, outnumbering dogs three to one, ambulance yet dogs are given the label of man’s best friend. How did this happen? I know from my own experience of being owned by several cats over the years, that they do have some characteristics that well, could use a good public relations […]
5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them a much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present, shop 5 Qualities of a Good PR Client. […]
How to Handle PR Nightmarish Clients
Every agency’s got one—the nightmare client. And if you don’t have him now, trust me, you will experience this at some time in your agency life. If you work in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, I have fired clients […]
The Use of the Telephone in Public Relations
Remember when Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented. I imagine writing the press release announcing the new product introduction–it would […]
5 Ways to Ace a PR Presentation
OK, cure so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]
PR Agencies: Theater of the Absurd
Waiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot. In my capacity as president of a New York-based public relations agency I often feel as though I am waiting for Godot: • When I am […]
When to Fire Your Public Relations Agency
A good public relations agency brings a lot to the table. It can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]