A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct,your employee is accused of harassment, your product has a […]
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9 Best Practices for Corporate Blogging
Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product. But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also grabbing […]
How to Explain PR to Your Father
Public Relations Agency ABCs
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development C= Cause-Related […]
Tips for the Replacement PR Intern
By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row, including the replacement intern. Picking out the “new you” is not easy, especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]
Why PR Interns Should be Paid
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor indentured servitude. If they are providing a valuable service, well, then they should be compensated for […]
What is PR?: 7 Public Relations Definitions
For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations they went about telling all of […]
Tips for When You Interview at a PR Firm
OK, story so you got yourself that interview with a public relations agency. Now what do you do? 1. Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop […]
Blame It on El Niño: When Good PR Goes Bad
After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]
Free Book Offer From Amazon Kindle: November 23—24th
THEY SAY YOU ALWAYS REMEMBER YOUR FIRST. TJ Sacks, award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, has published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty,” available free as an ebook on Amazon Kindle November 23—24th. After that, the book […]