Tag: social media

5 PR Tips For Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with beer […]

9 PR Best Practices for Corporate Blogging

Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product.  But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

Social Media Basics for Small Businesses by Mikayla Gardner

Social media is one of the most important tools a business can use to interact with its customers. Whether you sell products or services, social media is a key feature to reaching new customers and maintaining relationships with old ones. For small businesses, stepping into the digital world can be intimidating, so we here at […]

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]

How to Prepare for a PR Crisis: 6 Tips

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

5 PR Tips for Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with beer […]

6 PR Tips That Help Build a Brand

Building your brand and maintaining its presence is a full-time job.  Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency.  Here are 6 PR Tips That Help Build a Brand: Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

How to Protect Your PR Image

I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were. Today, with the advent of the internet, it seems that everyone is obsessed […]