Tag: social media

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]

How to Prepare for a PR Crisis: 6 Tips

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

5 PR Tips for Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with beer […]

6 PR Tips That Help Build a Brand

Building your brand and maintaining its presence is a full-time job.  Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency.  Here are 6 PR Tips That Help Build a Brand: Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

How to Protect Your PR Image

I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were. Today, with the advent of the internet, it seems that everyone is obsessed […]

Public Relations Strategies During the Pandemic: Keep Calm and Carry On

My great-grandparents both died during the 1918 pandemic that struck Philadelphia like a bolt of crackling lightening. As a small child I remember my parents speaking about it in hushed almost frightened tones. It was something to be dreaded. And now here I am in the middle of what seems like a page out of […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

What My Mother Told Me Relates to Your PR Image

I remember when I was a kid my mother telling me, pharm “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were. Today, with the advent of the internet, it seems that everyone is […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

  Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]