Tag: Public Relations

The Use of the Telephone in Public Relations

Remember when  Sex and the City Carrie Bradshaw’s boyfriend broke up with her via a Post-it note? And then my friend Naomi broke up with her boyfriend via email. Sometimes I like to imagine what would happen if the telephone was just invented.  I  imagine writing the press release announcing the new product  introduction–it would […]

5 Ways to Ace a PR Presentation

OK, cure so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]

Tips for PR Pros on Pitching Journalists Via Social Media

Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a list […]

7 Tips for PR Pros: How to Write a Strong Press Release

Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your press […]

Twitter Can Cause a PR Headache

My mother always told me “Don’t write something that you wouldn’t want on the front page of the New York Times.” It was true then and it still holds up today. In this age of social media, everyone has to think before they post, because what is said today could become viral tomorrow. The newest […]

Public Relations Nightmares

Sea World learned the lesson the hard way when it implemented a #AskSeaWorld Twitter campaign in an effort to rehabilitate its image following controversy from the 2013 release of Blackfish, the documentary that focuses on the captivity of Tilikum, an orca involved in the deaths of three individuals, and the consequences of keeping orcas in […]

7 Questions to Ask Before Choosing a Public Relations Agency

A successful PR campaign can help to grow your business and gain awareness of your company. When considering a PR agency to hire, ask there are a few questions you want to ask to make sure they are a fit for you. Here is a list of 7 questions that you should ask before choosing […]