A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Tag: PR Tips
5 PR Agency Fails to Avoid (and their Accompanying Clichés)
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
A Big Idea Can Come From An Odd Place
5 PR Secrets I Learned From my Dog
Two years ago, I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]