“Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations. In order to succeed in the […]
Tag: PR Agency
5 PR Agency Fails to Avoid
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, […]
A Big Idea Can Come From Odd Places
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]
How to Handle Nightmarish PR Clients
Every agency has one—the nightmare client. And if you don’t have them now, trust me, ambulance you will experience this at some point in your agency life. If you have worked in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, […]
Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]
6 Tips: How to Prepare for a PR Crisis
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct,your employee is accused of harassment, your product has a […]
How to Explain PR to Your Father
Public Relations Agency ABCs
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development C= Cause-Related […]
Tips for the Replacement PR Intern
By: Dayna Sorrento One of the hardest parts of leaving a current internship is making sure all of your ducks are in a row, including the replacement intern. Picking out the “new you” is not easy, especially when they have so much to learn. Here are some tips you should leave for the replacement intern: Make […]