Tag: Marketing

When to Fire Your Public Relations Agency

A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]

9 PR Best Practices for Corporate Blogging

leadership / Marketing / public relations / tips
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Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product. But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also […]

9 Questions to Ask Before Hiring a PR Agency

Marketing / public relations / tips
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A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. 1. Have you worked on campaigns in my industry? You will get the most out […]

6 Tips: How to Prepare for a PR Crisis

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

Marketing + Public Relations Newspeak

It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty curious gal, try so when I come across a new word I immediately Google it. […]