Tag: Marketing

Why Interns Should be Paid

As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude.   If they are providing a valuable service, well, then they should be […]

9 Questions to Ask Before Hiring a PR Agency

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]

How to Prepare for a PR Crisis: 6 Tips

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

Interning at a PR Agency During COVID-19: 5 Lessons Learned By Mikayla Gardner

When I began my internship at T.J. Sacks & Associates in January of 2020, I never expected what was to come. I don’t think anyone did. As a result of COVID-19 and all the craziness it brought, however, I learned some fantastic lessons that I will take into my professional future! Be flexible, especially during […]

Marketing + Public Relations Newspeak

It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty simple gal, so when I come across a new word I immediately Google it.  And […]

5 Key Skills for PR Professionals

“Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations. In order to succeed in the public […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

5 Ways to Ace a PR Presentation

OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s […]

6 Ways PR Helps Drive Sales

A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]

When to Fire Your PR Agency

A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]