A few years ago, I had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTime, Zoom or email.” He queried. “What about WhatsApp?” And right there, in my Park […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]
OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s […]
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency. Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]
There comes a time in every public relations staffer’s career when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. 1. Stay for a year. Unless the job is excruciating, […]
Five years ago, I rescued an eight-year-old black lab named Leo—and as the adage says, he rescued me right back. He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying waste to a […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]