OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]
Social media is one of the most important tools a business can use to interact with its customers. Whether you sell products or services, social media is a key feature to reaching new customers and maintaining relationships with old ones. For small businesses, stepping into the digital world can be intimidating, so we here at […]
A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]
There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, the […]
A few months ago, I had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTime or email.” He queried. “What about WhatsApp?” And right there, in my Park Avenue […]
I just had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTIme or email.” He queried. “What about WhatsAp?” And right there, in my Park Avenue office conference room […]