“Why do you want to go into public relations?” I queried. “Because I’m good with people,” she responded. I have lost count on the number of times I have heard this response from the uninformed person who acknowledges that she/he wants to pursue a career in public relations. In order to succeed in the public […]
A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]
For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations they went about telling all of […]
OK, so you got yourself that interview with a public relations agency. Now what do you do? Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop for you. […]
Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]
OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s […]
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency. Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
Do you parents know what you do for a living in the PR field? So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey […]