How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has […]
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Press releases are essential in any public relations strategy. They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]
Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass. Whether it’s partying at a frat house with beer […]
A few years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and […]
When you read the Kickstarter stats it can be depressing: the rate of success is only 39.8%–that means that 60.2% fail. Why? With 534,902 launched projects it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind awareness on Kickstarter? Statistics show that those […]
OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]