Though things may have not turned out the way you had hoped, we all have something to be grateful for this year. We’re here to help you remember that life ain’t all bad. Here are five things we should all be grateful for in our professional and social lives:
1. Communication. Try to think back to the days of letter writing and long awaited responses. We know…it’s tough to remember. Though technology may frustrate us to the nth degree at times, we should all be thankful for being able to communicate through our cellphones, email, etc. What would 21st century business be like without the ability to quickly email clients or contact employees while on-the-go?
2. A support system. Your support system could range from an array of faces. Think family, friends, a mentor, or, heck, even your pets. Whenever we’re looking for a pep talk, or need someone to quickly proofread a resume, we can always count on our support system.
3. Jobs and hobbies. Gratitude should be given to the jobs and hobbies we have in our life. Whether your job is at a law firm, or your hobbies include volunteering at a local animal shelter, we all have something to look forward to during our week.
4. The little things. We all know the classic phrase: “It’s the little things in life that make us happy”. And, quite frankly, it truly is the little things that help remind us how grateful we are. Think back to free food at the office, or catching the subway at the last second. These are the things that go a long way.
5. Education. Something I know I take for granted sometimes is the education I have received. It doesn’t matter whether you’ve gone to a big, state school or got your degree online. The most important thing is to recognize how lucky you are to have received an education, which is seen as a luxury to many.
For an industry that does so much to help define its clients and industry, it is an unfortunate turn of events that public relations has such a vague understanding among many audiences. When I first told my parents I had entered into the field of public relations, they went around telling everyone that their daughter made it big in the Madison Avenue world of advertising—yup, advertising. Like so many others, they had no idea what public relations was. And who could blame them? Especially when our industry has continued to evolve over the decades and has never settled on just one basic definition. Here are seven ways to help define public relations:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. (PRSA)
The activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way. (Merriam-Webster)
The profession or practice of creating and maintaining goodwill of an organization’s various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements. (BusinessDictionary.com)
Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched. Publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad. (Entrepreneur)
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. (Wikipedia)
Public relations is the art of managing the spread of information about an individual or company is disseminated to the public, and attempting to frame that information in a positive light. (Investopedia.com)
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics.” What is a “public” exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client. (Money)
Here’s a great “geek joke”: Where do you hide a dead body? Answer: On the third page of Google results.
I always tell young employees to be careful with what they post on social media because it may come back to bite them in the ass. Whether it’s partying at a frat house with a beer bottle in hand or romping topless at a summer share, posting these shots on your social media can lead to job declines or worse. The best protection is to not post them. Next best is to become proficient at creating your own content and optimized profiles to help push offending content down to that proverbial third page in Google search. Here are helpful PR tips to manage your online reputation:
Search yourself. Do a Google search on yourself, including Google Images. Heaven forbid you see that photo of you holding that beer bottle, salve or worse. If you do, then you know you have your work cut out for you.
Keep private things private. Put privacy settings on all the content you only want to share with a select group of friends and family. Remember that social networks are always changing their privacy settings and people can easily embarrassing photo without your consent.
Buy your domain name. Yup, for a few bucks you too can have your own website. You don’t have to be a famous author like stephenking.com in order to get your own personal domain name. This is the place to start building your personal reputation; place your bio, photos, blog posts, articles from sources you respect.
Join social networks. Here’s where you get the opportunity to tout yourself and your accomplishments. Post your personal information on sites like Facebook, LinkedIn, Twitter and even Google+. If you’ve got some good graphic illustrations, try posting on YouTube, Tumblr and Pinterest. Then, if you want to be more active, try joining groups on sites like LinkedIn and post new content.
Optimize your social presence. Fill out your information as completely as possibly including your URL and all social network links. Most websites give you the option of linking to other social media sites. This will help make your online presence stronger.