Proper preparation can help you make the most of a broadcast or print interviews. Message Points: In preparing for a media interview, the first step is to develop communications objectives- two or three key points you wish to convey to your audience. You might want to discuss the benefits of your company, or other points […]
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]
OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, […]
Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship. If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail. But if this is your first time at bat, well […]
You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]
Social media is one of the most important tools a business can use to interact with its customers. Whether you sell products or services, social media is a key feature to reaching new customers and maintaining relationships with old ones. For small businesses, stepping into the digital world can be intimidating, so we here at […]
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude. If they are providing a valuable service, well, then they should be […]
A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you. Have you worked on campaigns in my industry? You will get the most out of […]
A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]