A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Tag: PR Client
How to Read a PR Client’s Mind
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary niceties, […]
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]
How to Handle Nightmarish PR Clients
Every agency has one—the nightmare client. And if you don’t have them now, trust me, ambulance you will experience this at some point in your agency life. If you have worked in the public relations business long enough you will certainly have horror stories of clients with bad habits and unrealistic campaign requests. Yes, […]
5 Qualities of a Good PR Client
A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible. And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]
Do Your Parents Understand Public Relations?
So I had been working in public relations for about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey of 1000 PR pros found 72% of them say their parents don’t understand what PR is, […]
How to Read a PR Client’s Mind
How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary niceties, […]