How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience of just recently having launched a new ship. After the preliminary […]
When you read the Kickstarter stats it can be depressing: the rate of success is only 39.8%–that means that 60.2% fail. Why? With 534,902 launched projects it’s really difficult to break through and gain visibility. So what can you do to help generate a buzz and create top-of-mind awareness on Kickstarter? Statistics show that those […]
Proper preparation can help you make the most of a broadcast or print interviews. Message Points: In preparing for a media interview, the first step is to develop communications objectives- two or three key points you wish to convey to your audience. You might want to discuss the benefits of your company, or other points […]