So there I was, on my way to my public relations agency when suddenly the heavens opened up to a torrential rainstorm the likes of which is seldom seen in the Big Apple. And of course, your intrepid public relations executive was without her trusty umbrella.  Caught defenseless, there was little I could do […]

  Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back.  He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and […]

  Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally and other times the best solution can come from an external public relations agency.  Here are 6 PR Tips That Help Build a Brand Public relations. As a demand-generation tool, nothing beats a well-crafted and strategically implemented public […]

  Waiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot. In my capacity as president of a New York-based public relations agency I often feel as though I am waiting for Godot: When I am […]

  A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned […]

  Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad […]

  As a public relations agency, edwe have been working on behalf of the toy industry for many years. Trying to get toy and game owners to understand the unnatural deadlines applied to us by the media is often a difficult and trying task. Nothing is worse than when a toy company comes to us in the […]

  According to Merriam Webster dictionary, mentorship is the guidance provided by a mentor, especially an experienced person in a company or educational institution. Mentoring is the process whereby one person is sharing their skills, knowledge, and assistance to aid their mentee’s growth in life or their career. The intention of most mentors is to […]

  So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?”  If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey of 1000 PR pros found 72% of them say their parents don’t understand […]

  Cats are the most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend.  How did this happen? I know from my own experience of being owned by several cats over the years, that they do have some characteristics that well, could use a good public […]