5 PR Tips to Managing Your Online Reputation

  Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with […]

Do Your Parents Understand Public Relations?

  So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?”  If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey of 1000 PR pros found 72% of them say their parents don’t understand […]

5 Ways to Ace a PR Presentation

  OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the […]

5 Qualities of the Best PR Interns

  I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities, but often it is their native ability. Recently I had attended […]

7 Tips: How to Write a Strong Press Release

  Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release […]

Where Do PR Big Ideas Come From?

  So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign.  Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most remarkably unremarkable places.  Sometimes I find that if I leave the tumult of the office behind […]

5 PR Secrets I Learned From my Dog

  Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back.  He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and […]

14 Things to Keep in Your Desk at a PR Agency

  So there I was, on my way to my public relations agency when suddenly the heavens opened up to a torrential rainstorm the likes of which is seldom seen in the Big Apple. And of course, your intrepid public relations executive was without her trusty umbrella.  Caught defenseless, there was little I could do […]

Public Relations Agency Alphabet Soup

They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]

Know When to Go—Exiting a PR Firm

  There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed.  There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, […]