So,you got yourself that interview with a public relations agency. Here are some tips on how to prepare for your interview:
- Review their website. I can’t stress enough the importance of being familiar with the agency, its philosophy, client categories, client list, and work samples. This information will help you discern whether this is the place for you. Also, be familiar with their blog posts and what their point of view is on industry issues?
- Prepare 3 questions. At the end of an interview, I always ask a potential employee if they have any questions. To my surprise, the majority say “No thanks. You’ve covered everything.” Well, that’s not good enough. I don’t care what you ask, but as long as you ask something. This shows me that you can communicate and think on your feet.
- Due diligence. It is important for you to implement due diligence. This means becoming a detective and finding out everything you can about the firm’s reputation, working environment, and staff members. Do they have a good industry reputation? Have they won awards? what kind of work reputation does the president and top executives have? How happy or unhappy is the staff? Ask your friend if they know someone who currently or has worked there before. However, don’t ask current staffers because you never know.
- Google search. Atta girl. You know haw valuable an Internet search can be. Now’s the time to implement a search on the company itself. How does it hold up and compare to competitors? What is its reputation and how have they managed it?
- Decide on the appropriate attire. If you are interviewing for that fashion boutique, you better look the part. In addition to everything else, you will be judged on your style and presentation. Not that other public relations agency specialties don’t demand a good appearance, but make sure you dress the part.
- Arrive early. It’s always wise to get to the destination earlier than needed. This way you’ll never be late for an interview, which can be a real turn-off. Go for coffee or take a walk around the block. Then get yourself together and go gettum!!
