Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product. But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while […]
Year: 2018
5 Ways to Ace a PR Presentation
OK, so you’ve gotten the call—you’re one of the public relations agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review. Preparing for the presentation is probably the most important part of the “test.” Remember: […]
How to Explain PR to Your Father
Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]