I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were then, and how they still apply to developing and maintaining a positive […]

  If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. This proverbial: a horse won’t drink the water unless you take […]

  First published in 1988, Robert Fulgham’s book All I Need to Know I Learned in Kindergarten rose to the ranks of a bestseller. But his rules from 27 years ago can easily be applied to today’s public relations industry with just a little jiggering.  Here’s how just five of his rules can be applied […]

  A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned […]

A good public relations agency brings a lot to the table. They can increase sales, improve brand reputation, introduce new products or services and take care of your social media efforts, leaving you free to focus on other parts of the business. But when this isn’t your area of expertise, how do you know if […]

  You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without […]

  It’s been more than 15 years since I opened my own marketing/public relations agency and during that time I have come to realize that an entire new lexicon has developed while I was sleeping, so to speak. I’m a pretty simple gal, so when I come across a new word I immediately Google it.  […]

  As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude.   If they are providing a valuable service, well, then they should […]

  Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with […]

  So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?”  If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey of 1000 PR pros found 72% of them say their parents don’t understand […]