Public Relations Agency Services

As a leading New York public relations agency, we provide many services that help our clients develop compelling platforms and creative communications strategies. This allows them to stand out in today’s highly competitive and often overcrowded marketplace. When it comes to designing a successful PR campaign, there’s no such thing as a “one size fits all” method. Our approach and vast resources are distinct for every client.

Media Relations: Earned, Owned and Paid Media

  • Earned media is comprised of editorial mentions, shares, re-posts or reviews.
  • Owned media is comprised of your website, blog site or social channels.
  • Paid media is comprised of pay-per-click, advertisements, paid influencers, or paid content.

Earned Media: Traditional Media Relations

We work to garner earned media coverage through editorial third-party coverage by interesting the media to write about our Client’s products, services, businesses—without a charge.

We are adept at working with the traditional media to develop original content for  feature length articles on our clients, their products and their services.  These articles have appeared in leading print (magazines, newspapers, wire services and news syndicates), broadcast and new media outlets.  More effective than press releases, we research and write original content that we disseminate to the media. Editors and producers know T.J. Sacks & Associates and we have worked for years to cultivate working relationships whereupon the media often call upon us to assist in the development of feature/news articles and segments.

Owned Media: New Media Relations

The Agency works with new media including digital and social media.  We can design and curate all of your platforms in order to create continuity and focus.

Paid Media

We can work with our clients to identify and train influencers, create paid content and paid-for ads on social media platforms.

Additional agency services include:

  • Brand Marketing
  • Cause-Related Marketing
  • Collateral & Literature Production
  • Content Marketing: Blogs, By-lined + Feature Articles
  • Crisis Containment & Issue Management
  • Crowdfunding Campaigns
  • New Product Introduction
  • Reputation Management
  • Social Media Management
  • Spokesperson Identification & Training
  • Surveys
  • Trade Relations + Trade Shows

Case Study

Migraine Masterpieces Art Contest

Wyeth

Wyeth pharmaceutical company wanted to re-launch an old prescription medication with a new indication—migraine prevention.

Originally approved by the FDA with a hypertension indication, it had also received a migraine prevention indication that had never been marketed before.  Since their hypertension marketplace was so crowded with competitors, Wyeth wanted to put some marketing dollars against the migraine indication. Our mandate was to develop a direct-to-consumer PR campaign that would help to introduce this migraine-prevention medication indication.

The Agency created a public relations program entitled Migraine Masterpieces, a nationwide art contest which asked migraine sufferers to paint the pain of their migraine—to make it real.

This award-winning public relations consumer education program was coordinated with the National Headache Foundation and judged by leaders in the fields of art therapy migraine research.

Twenty-five finalists won cash prizes and their works were chosen to be previewed in a New York City art gallery exhibit which was open free to the public for a month. Ongoing, national media coverage throughout the campaign helped increase sales for Inderal LA by 47% with 160,000 new prescriptions year’s end.