Public Relations Agency Services

As a leading New York public relations agency, we provide many services that help our clients develop compelling platforms and creative communications strategies. This allows them to stand out in today’s highly competitive and often overcrowded marketplace. When it comes to designing a successful PR campaign, there’s no such thing as a “one size fits all” method. Our approach and vast resources are distinct for every client.

Our powerful stories are told through:

  1. Earned media is comprised of editorial mentions, shares, re-posts or reviews.
  2. Owned media is comprised of your website, blog site or social channels.
  3. Paid media is comprised of pay-per-click, advertisements, paid influencers, or paid content.

Earned Media: Traditional Media Relations

We work to garner earned media coverage through editorial third-party coverage by interesting the media to write about our Client’s products, services, businesses—without a charge.

We are adept at working with the traditional media to develop original content for  feature length articles on our clients, their products and their services.  These articles have appeared in leading print (magazines, newspapers, wire services and news syndicates), broadcast and new media outlets.  More effective than press releases, we research and write original content that we disseminate to the media. Editors and producers know T.J. Sacks & Associates and we have worked for years to cultivate working relationships whereupon the media often call upon us to assist in the development of feature/news articles and segments.

Owned Media: Social Media Relations

The Agency works with new media including digital and social media.  We can design and curate all of your platforms in order to create continuity and focus. We develop remarkable content across each element of your marketing funnel to attract, convert, engage and delight your prospects, leads and customers.  We have an agency of writers with the president having started her career in newspaper reporting and recently wrote and published a nonfiction book available at https://amzn.to/2epgwad

Paid Media

We can work with our clients to identify and train influencers, create paid content and paid-for ads on social media platforms.

Additional agency services include:

  • Blogging
  • Brand Marketing
  • Cause-Related Marketing
  • Collateral & Literature Production
  • Content Marketing
  • Crisis Containment & Issue Management
  • Crowdfunding Campaigns
  • Media Relations
  • New Product Introduction
  • Reputation Management
  • Social Media
  • Spokesperson Identification & Training
  • Surveys
  • Trade Relations + Trade Shows

Case Study

Migraine Masterpieces Art Contest
Image result for national headache foundation   The National Headache Foundation wanted to increase top-of-mind awareness of migraine headache and help to show non-sufferers that the pain of migraine was real, that it could be diagnosed and that it could be treated. With the support of Wyeth Pharmaceuticals, manufacturer of a migraine prevention therapy, the Agency created a public relations program entitled Migraine Masterpieces, a nationwide art contest which asked migraine sufferers to paint the pain of their migraine—to make it real. This award-winning public relations consumer education program was  judged by leaders in the fields of art therapy and migraine research. Twenty-five finalists won cash prizes and their works were chosen to be exhibited in a SOHO New York  art gallery which was open free to the public for a month. A media event was help opening night of the exhibit and the turnout included all of the major broadcast networks and leading national print media. Ongoing, national media coverage throughout the campaign helped increase the National Headache Foundation membership as well as sales of Wyeth's migraine therapy.