Public Relations Agency Services

As a leading New York public relations agency, we provide many services that help our clients develop compelling platforms and creative communications strategies. This allows them to stand out in today’s highly competitive and often overcrowded marketplace. When it comes to designing a successful PR campaign, there’s no such thing as a “one size fits all” method. Our approach and vast resources are distinct for every client.

  • Brand Marketing
  • Cause-Related Marketing
  • Collateral & Literature Production
  • Content Marketing: Blogs, By-lined + Feature Articles
  • Crisis Containment & Issue Management
  • Crowdfunding Campaigns
  • Media Relations: Digital, Social + Traditional
  • New Product Introduction
  • Reputation Management
  • Social Media Management
  • Spokesperson Identification & Training
  • Surveys
  • Trade Relations + Trade Shows

Case Study

Migraine Masterpieces Art Contest

Wyeth

Wyeth pharmaceutical company wanted to re-launch an old prescription medication with a new indication—migraine prevention.

Originally approved by the FDA with a hypertension indication, it had also received a migraine prevention indication that had never been marketed before.  Since their hypertension marketplace was so crowded with competitors, Wyeth wanted to put some marketing dollars against the migraine indication. Our mandate was to develop a direct-to-consumer PR campaign that would help to introduce this migraine-prevention medication indication.

The Agency created a public relations program entitled Migraine Masterpieces, a nationwide art contest which asked migraine sufferers to paint the pain of their migraine—to make it real.

This award-winning public relations consumer education program was coordinated with the National Headache Foundation and judged by leaders in the fields of art therapy migraine research.

Twenty-five finalists won cash prizes and their works were chosen to be previewed in a New York City art gallery exhibit which was open free to the public for a month. Ongoing, national media coverage throughout the campaign helped increase sales for Inderal LA by 47% with 160,000 new prescriptions year’s end.