Nobody Calls Anymore

I just had a meeting with a potential new client from China.  It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTIme or email.” He queried. “What about WhatsAp?” And right there, in my Park Avenue office conference room we stopped our meeting in order to connect via WhatsAp.

I think it’s an extraordinary thing that we now have so many tools with which to communicate to potential clients, friends and family…yet, somehow the art of communication has fallen to the wayside.

Here are a few of some valuable tips on how to make the most out of the art of communicating:

  • Come prepared. Prepare a list of points that need to be covered in the conversation.
  • Listen before you speak. Make sure you have not only talking points prepared, but also listening points. Don’t be in such a hurry to get your opinion or thoughts across and therefore miss the important nuances that are coming from your client.
  • Avoid relying on visual aids. Steve Jobs instituted a rule at Apple that banned all PowerPoint presentation. Be prepared to use works, compelling storytelling and nonverbal cues to communicate your points.
  • Non-verbal cues. One study found that nonverbal communication accounted for 55 percent of how an audience perceived a presenter. That means that the majority of what you say is communicated not through words, but through physical cues. Fill up the space you are given, maintain eye contact and if appropriate, move around the space.
  • Don’t interrupt. It is very rude to interrupt a person while they are speaking. Nobody likes to be interrupted because it hampers the thought process and it is disrespectful.
  • Don’t be defensive. Be neutral and transparent so that you can understand what is being discussed. Always maintain the balance in the conversation so that everyone involved in the discussion has a fair part in it.
  • Don’t deviate. Stay focused on the agenda at hand. Always maintain the balance in the conversation so that everyone involved in the discussion has a fair part in it.
  • Be confident. If you’ve been invited to the table, then assume that you are expected to be part of the conversation.  Don’t look for validation or an invitation to join the conversation from your superior.
  • Be open to new ideas. New ideas can come unexpectedly, so if a younger, less experienced member of the team comes up with a great new idea, or helps open your eyes to a new direction, be open and receptive.
  • Explore new communications methods. Just like when my Chinese client suggested opening a line of commutations via WhatsAp, be open to some of the newer technology that may make communication easier, faster and more effective.
  • Master the art of timing. Great communicators, like all great comedians, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.

The Big Idea can be Found in Odd Places

 

The pressure is on. The  public relations agency client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best thing you can do is leave your desk, take a break, go out to grab lunch or just take a walk around the block to help unblock your creative mind.

Here are some of the most unremarkable creative venues in which I have come up with some great Big Ideas.

  1. A Bathroom Break.Never go to the bathroom without a pen tucked in your ear. And the white toilet paper or paper towels can afford a great impromptu place to write up a brainstorm. Or take your cellphone and jot your ideas on the Notebook app.
  2. Coffee Shop. A warm caffeinated drink on a cold day can not only warm your body, by rev up your mind too.
  3. Dog Walk. Take your dog for a long walk and enjoy nature, even if it’s in mid-town Manhattan or in the rural Vermont mountains. Relaxation will lead to freedom of body and mind.
  4. Home choirs. Yup, that mindless buzz of the vacuum will help you focus on one thing, the noise. And that’s great, because the less you focus on the more you open up your mind to new ideas. They don’t say “whistle while you work” for nothing.
  5. The Shower. Have that cellphone or that pen and paper on hand. The soothing moisture and warm environment are a breeding space for great ideas.
  6. Close your eyes and daydream. Close your eyes and picture yourself in your perfect environment. A holiday retreat. A walk on the beach. Swinging in a hammock. Take yourself temporarily out of your current environment and let the creative juices begin to flow.
  7. Take a power nap. Limit your naps to a maximum of 30 minutes. This well help to refresh and refocus you without interfering with your usual nightly routine or causing you to struggle to nod off come bedtime
  8. Play with toys. You gotta have office toys. There are some standard office toys including a slinky, a kaleidoscope, ball and jacks, fidget spinner. Take a break and play with your toys.
  9. Shake up your surroundings. If your office is near a park, like Central Park in New York, put on your coat and take a power walk through the meadows and trees. A walk in the woods is always great for clearing the mind.
  10. Sleep on it. And, if all else fails, go home and sleep on it. Everything seems better in the morning.

Life is a journey, and big ideas often lie along its path.