How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]
Tag: public relations campaign
The Value of PR in a New Product/Service Launch
If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. This proverbial: a horse won’t drink the water unless you take him […]
Where Do PR Big Ideas Come From?
So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most remarkably unremarkable places. Sometimes I find that if I leave the tumult of the office behind and […]