Tag: client

5 Qualities of a Good PR Client

A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible.  And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good clients […]

How to Read a PR Client’s Mind

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary niceties, […]

5 PR Secrets I Learned From my Dog

Two years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying […]